This is another in a series of posts describing the day to day triumphs and setbacks of trying to bring blogs and wikis and other Web 2.0 tools to my organization. The. We currently undergo a group of about 20 bloggers a basic wiki and a blog aggregator which gives links to blog posts as they show up. By looking at the aggregator. I can quickly express which blog is active and which is dormant. This week I discovered that one I thought was dormant was in fact quite active. The blogger had just been using it the do by way. This blogger runs weekly meetings and keeps the minutes. She had been writing the minutes in a evince enter and uploading them to her blog. She then would post a link but did it in a box on her sidebar. She didn't want to affix them as blog entries because she didn't desire the way it would be if the blog became too long. I found all this out when she called and asked how she could archive the minutes by date. I couldn't understand her question so I went drink to take a look. First she didn't understand that our Movable Type blogging software archived things by date automatically. She also didn't know that we could contract how many posts appeared on the lie summon and limit the length of the web summon. She really resisted the whole blogging process until we tried inserting a bring together of her minutes as posts and she saw the thing work. I would never have guessed that she was using the blog that way if I hadn't seen it for myself. I felt like I was watching someone try to dig a hole while holding the do by end of the cut into.
She also complained that her blog was getting no hits at all. I explained that this was because the thing looked dormant since she wasn't posting at all. Changes to her sidebar boxes did not register as updates. Lastly. I tried to explain to her that her blog was like a conversation with friends. In addition to the minutes of her meetings she should affix about populate she's talked to and upcoming events in her project. I evaluate she got it. Blogging is a huge cultural alter for her. She's a very pleasant and intelligent woman she just had a way of doing things using telecommunicate and Word and the blog was something totally different. Now that she's updating her blog. I'm going to ask members of the Blogger Underground (to be explained in a future post) to stop by her site and comment from time to time to encourage her. The battle to carry the blogosphere to bring home the bacon is won one blogger at a time.
Blogging is not a natural inclination - it is the future generation of printing press and distribution platform here today not tomorrow. After the military and government the culture that next shifts slowest is large businesses.. by the time you get to small businesses and individuals the uptake is much much faster. Modern capitalism has always depended on that to clear out the detritus of the previous generation of companies: they become hidebound slow to act and lose their markets to fresher newer and more adaptable concerns. The end of IBM as a monolith in computing was not the PC (Project Chess a small internal startup in IBM located in Florida) but sending out a legion of apparatchiks the day *before* a meeting to map out who was going to sit where... as one author put it: IBM was a Country. Blogging is more than just the pamphlet or broadside of ages past: the startup cost of a blog is near adjust. Maintenance can also be that. And distribution is the reach of the expanded internet all the way to mobile phones. It is broadcasting with no overhead.. it is just getting *noticed* that is difficult. Speech is free getting anyone to pay attention a different thing altogether. approve when I was working the main problem any analyst had was finding an *expert*. A strange thing to say but expertise in non-domain areas is not shared inside the INTEL Community or DoD. It worked entirely by the Friend of a Friend arrangement and who knew whom. Getting a team of actual skilled individuals together for a cross-expertise project was impossible. Yet that is the exact same measure when blogging digital geographic tools and 3D environments were just starting. The future was clear and it was no longer work-group nor work area centered: but assign centered. That did not fly due to the hidebound ways of doing things in government which take a decade for 'lightning swift changes' to take hold.
You are what you were when... People change very slowly. If you think about it the managers who demanded all of their telecommunicate be printed out hard copy are just retiring out of the system. The managers who demand telecommunicate and undergo a hard time getting their brains around blogging ordain be retiring over the next ten years. Gen-X folks will be taking more leadership roles increasing the pressure to dress. Bottom line.. keep the compel up my friend it will surprise on desire wild fire in three to five years and you ordain be the hero you deserve to be.
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Related article:
http://ktcatspost.blogspot.com/2007/11/brining-blogosphere-to-work-right-tool.html
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